SWOT Early, SWOT Often.

Bob Walsh:

As a micro-ISV you have to wear a stack of hats: developer, tech support person, marketing, sales, etc. But the hat most micro-ISVs forget to wear is CEO. A very good CEO spends most of their time worrying about their organization’s Strengths, Weaknesses, Opportunities and Threats. (A very bad CEO should be worrying if they’ll end up in a cell after the trial with Tiny, the 300-pound biker, but that’s another story.)