Defending Flippers


There has been a surprising amount of noise since the Web 2.0 conference from people who are opposed to the Built-to-flip startup model. Commentators seem to view flippers as detrimental to the Web ecology and as modern snake-oil salesmen. There are also sighs that we saw this in Web 1.0 and it was the flippers who were responsible for bringing the house of cards down. One blogger went so far as to accuse Business 2.0 of being a mouthpiece for the flipper agenda.

We think that the built-to-flip mindset is natural and healthy for the following reasons…

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