Where is The Gold Standard for Metrics?


The Web, unlike TV, is supposed to be rigorously quantifiable. And yet when asked to provide data, most Web publishers shrug or lie. Advertisers look to Alexa just to get bearings and they might pay for Nielsen NetRatings for estimates. But nobody trusts this data. Plus click-fraud and bots make all campaigns suspect. Imagine a company that can bring order to the metrics chaos. That would be something.

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Business Models on the Web

Michael Rappa:

Business models have been defined and categorized in many different ways. This is one attempt to present a comprehensive and cogent taxonomy of business models observable on the web. The proposed taxonomy is not meant to be exhaustive or definitive. Internet business models continue to evolve. New and interesting variations can be expected in the future.

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What a Housing Bust Means for Business

Max Chafkin:

For years, economists have been warning of a possible housing bubble, but the Greenspan comments — along with a report by the National Association of Realtors last week showing that home sales declined in July by 2.3% — suggest that some kind of slowdown may be imminent. “Frankly, [housing prices] are growing at a rate that is not sustainable,” said Mike Fratantoni, an economist for the Mortgage Bankers Association, “but there should not be a dramatic impact.” He attributed price increases, 12.5% over the past year according to government data, to demographic changes, job growth, and low interest rates for long-term mortgages.

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How to Stifle Communication #423

Larry Borsato:

I was recently doing some work with a company that was evaluating internal processes to see what was working and what wasn’t. The research had been done, and the report was being prepared.

At this point one of the people in the company laid down a key guideline for the report and presentation. There couldn’t be any criticism of any kind of the company – nothing negative of any kind – regardless of what the research revealed.

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