Where is The Gold Standard for Metrics?


The Web, unlike TV, is supposed to be rigorously quantifiable. And yet when asked to provide data, most Web publishers shrug or lie. Advertisers look to Alexa just to get bearings and they might pay for Nielsen NetRatings for estimates. But nobody trusts this data. Plus click-fraud and bots make all campaigns suspect. Imagine a company that can bring order to the metrics chaos. That would be something.

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