Bjorn Freeman-Benson: “Open source is a lot like this: if you want to attract a bigger development community around your project, you have to pay attention to providing context. The project team is heads-down, working hard, sharing a common mental picture, but potential contributors on the outside are, well, outside. So the team has to spend extra energy sharing their mental picture, their context, to help those outsiders start the journey towards insiderness.”
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Ken Dyck 