TSMC Focusing on Low-Power

EETimes is reporting that the first product from TSMC’s 65nm process is going to be a low-power “platform or technology”.

I find it interesting that low-power is rising in importance with chip designers these days. On the downside, it could be a sign of more competition for AMI Semiconductor, my employer. On the up, it could also indicate that the market in which we have established ourselves is about to grow.

Anyways, I wonder what the application is, and who TSMC is making it for.