User Triangulation: How to Listen to Customers

Ken Norton:

So how do you hone in on what users really need? You talk to people who represent a heterogeneous cross-section of your target population, consider their built-in biases and perspectives and triangulate from there. In my experience, I’ve found it helpful to talk to users who represent the leading, middle and trailing adoption populations in my market as well as influential observers.

Here’s what to consider with each.

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