How to Research Your Business Idea

Karen E. Spaeder:

Somewhere between scribbling your idea on a cocktail napkin and actually starting a business, there’s a process you need to carry out that essentially determines either your success or failure in business. Oftentimes, would-be entrepreneurs get so excited about their “epiphanies”—the moments when they imagine the possibilities of a given idea—that they forget to find out whether that idea is viable.

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