Somewhere between scribbling your idea on a cocktail napkin and actually starting a business, there’s a process you need to carry out that essentially determines either your success or failure in business. Oftentimes, would-be entrepreneurs get so excited about their “epiphanies”—the moments when they imagine the possibilities of a given idea—that they forget to find out whether that idea is viable.
Technorati tags: marketing, research, startup, entrepreneurship, idea
