The Only Question That Matters

Damon Darlin (via Barry Moltz):

This year 12.5 million people used Intuit’s (INTU) TurboTax software to prepare their tax returns. Next year the company wants the number to be even larger. So what’s the best way to make that happen? Easy. Intuit asks customers one simple question: Would you recommend this product to friends and family?

Technorati tags: marketing, design