Predicting Company Performance by Their Value Statements

Martin Kihn:

In keeping with our own (unpublishable) mission, we at the CDU launched an investigation of core values. We assembled a sample of 21 companies, about half from among the most- and half from the least-admired in the United States. Firing up the CDU computers, we input the companies’ values and their performance relative to the S&P 500 over five years. What did we find?

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