Sales Tips: Behind the Magic

Chris Penttila:

How to make a cold call
A cold call is not a time to make a sale. It’s [a time] to give something. The first question is, “Is it OK if I share with you what we do and why people use us? Then, we can decide whether it makes sense to go further.” Be as discerning of the prospect as they are of you. No one’s going to do business with a beggar.–Bill Caskey

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