Finally, there’s that concept of “asymmetric information“. That is when parties on one side of the market have much better information than those on the other side. The greater the difference between the information a buyer and seller perceives about a product, the greater the potential for profit. That is, if you try to sellsoftware built by software professionals to other similar software professional, it is more likely they’ll pay next to nothing for it. Therefore, you should never target an audience just like yourself. Ever wonder why open source software tends to be free?