Ideas Evolve

Peter Caputa:

This touches on two very real misperceptions that I think people have about business.

1. Protect your ideas. If you have a good one, don’t tell anyone. WRONG. WRONG. WRONG. If you have a good one, the first thing you should do is get some feedback from people that will tell you it is a stupid idea. At the end of the conversation, you’ll most likely have ten other ideas to pursue.

2. Perfect it before you show anyone. Perfect it before you talk about it. There is no such thing as perfection. Get a little piece out there and see what people think. Build in the direction where people are receptive.

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