My First Interview

John Cass, who is doing some very interesting work with his Corporate Blog Survey, talked with me about my recent bug reporting stunt:

I recently received some criticism of the blog survey case studies interviews in the marketing and PR forum of, a forum member had suggested I should not accept statements from large company employee like Microsoft at face value, and that their statements were probably just marketing boosterism. Inspired by this critic I thought I’d contact Ken directly to get his thoughts on the case study.

It was my first interview, and it shows in the quotes. Nonetheless, I had lots of fun talking to John about the bug report and pontificating on the state of Microsoft.

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