How to Make an Impression

Sloan Brothers:

Unlike many of the other inventors who were shoving their cards into our hands, this gentleman kindly requested one of our cards and said in passing he’d be happy to send along a free sample to us. “Sure,” we thought, “like he’s really going to even remember that he just said that.” But it was a kind gesture nonetheless.

Well, two weeks went by. We hadn’t heard a peep from the many inventors who had shoved their cards into our hands. And then a very heavy box arrived via FedEx.

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