Starting with Nothing

Inc. interviews Greg Gianforte:

In other words, bootstrapping clears away the clutter and makes you focus single-mindedly on the customer, which is what any smart entrepreneur needs to do anyway. It compels you to be creative, and it’s an acid test for figuring out whether you’ve got a real business or just a plausible-sounding business plan. But bootstrapping is a safety net, too, because if you wind up with no sales, no customers, and no business, well, at least all you’ve lost is time, not money. “You don’t make any fatal mistakes” is how Gianforte puts it.

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