Here’s my primer for viral marketing for blogs:
1. Start a blog.
2. Start conversations through your blog or behind the scenes with other bloggers.
3. Find out what their goals and aspirations are.
4. Help them get there.
5. They’ll return the favor.
Web 2.0 – Building Features or Value?
The overwhelming attempt at pattern matching from 2001 (Bubble this, bubble that) completely misses the point. There were a number of very successful companies founded between 1999 and 2001 that didn’t implode when the bubble popped, with entrepreneurs who kept their heads down, built real businesses, and then started to reap the gains in 2003 and 2004 when the markets became more receptive to younger tech companies, especially ones that had built business engines that generated real positive cash flow (e.g. long term economic value).
Entrepreneur Exchange
Entrepreneur Exchange – Entrepreneur Exchange (via Brad Feld):
A renewable resource for those working with fewer resources.
Less As A Competitive Advantage
I was invited to present a 10 minute “High Order Bit” at the Web 2.0 Conference. I decided to talk about the concept of less as a competitive advantage. Here’s the rough text (from memory) of my presentation.
Ganging Up On The Big Guy
You know what they say: 3 micro-breweries in one town: better business for everyone. Especially, if they work together.
What Competition?
Those who read business plans on a regular basis begin to see certain patterns that immediately send up red flags. One of the most common that I see is a when the entrepreneur downplays, or even dismisses their competition. Sometimes it is due to lack of careful research, sometimes it is due to tunnel vision, sometimes it is arrogance, and sometimes it is due to denial. But whatever the cause, ignoring the competition is most often deadly for a new business.
Your New Idea Stinks and It’s Old
Most successful entrepreneurs are great re-arrangers. They take something that has been useful somewhere else and rig it so that it is groundbreaking and disruptive to a completely different industry.
Dependent Relationships
A risky business model is one that is one that is based on a dependent relationship with just a handful or even just one main customer. Inc.com has a good case in point from the auto industry in which GM is looking to cut its costs on the backs of its suppliers. Many of these companies are small businesses that are completely dependent on GM for their survival.
Is Many A Special Case For One?
At dinner last night with Scott Moody (the founder of Throw – which was acquired by Excite in 1998), we began talking about the difference on the web between groups and individuals. While we slurped down our intensely spicy Vietnamese soup, Scott suggested that much of the current generation of web software has a conceptual design flaw – namely that it has been created for individuals (one) rather than groups (many) even though it is used by many (and the great utility of most of the software is when it is used by many).
Web 2.0 is a Bunch of ****
I’m so sick of “Web 2.0″ I could puke. It’s just a bunch of bored technologists who don’t have jobs and have nothing better to do than make up new phrases and have a reason to go give talks and hear themselves speak. I remember last year Web 2.0 was web services. Now all the sudden Web 2.0 is AJAX and RSS. Please people get a frickin grip!!!!